Eyewear Designed for a Digital Life

Australians love digital media and we devote half of our waking hours interacting with digital media channels across multiple devices.

It has changed the way we work, learn, shop, socialise and relax. However, our eyes are not accustomed to the digital environment with 65% of users likely to experience one or more symptoms of digital eye strain*. We recommend innovative new spectacle lenses specifically designed for digital media use to help relax and protect your eyes and keep them feeling fresh throughout the day.

 

What is Digital Eye Strain?

Digital Eye Strain is the physical eye discomfort felt by many individuals after two or more hours in front of a digital screen. Symptoms can include one or more of the following and severity varies depending on the time spent on digital media:

– Eye strain/fatigue

– Dry, itchy, burning or red eyes

– Blurred vision

– Headache

– Neck/shoulder/back pain

 

Recent studies show that as many as 65% of digital device users experience digital eye strain symptoms, with approximately 75% of people who use two or more devices simultaneously affected.*

 

The Strain of Extended Digital Use

– Eyes are focusing more intensively and repeatedly to adjust the frequent switching between devices, as well as to increasingly smaller characters and bright screens.

– Digital devices are backlit and emit blue-violet light that can cause strain and discomfort and is linked to disrupted sleeping patterns.